A timeline of cognitive costs in decision-making

Schultze, C., Aka, A., Bartels, D. M., Bucher, S. F., Embrey, J. R., Gureckis, T. M., Haubl, G., Ho, M. K., Kracjbich, I., Moore, A. K., Oettingen, G., Ongchoco, J. D. K., Oprea, R., Reinholtz, N., & Newell, B. R. (2025). A timeline of cognitive costs in decision-making. Trends in Cognitive Science.

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Abstract

Recent research from economics, psychology, cognitive science, computer science, and marketing is increasingly interested in the idea that people face cognitive costs when making decisions. Reviewing and synthesizing this research, we develop a framework of cognitive costs that organizes concepts along a temporal dimension and maps out when costs occur in the decision-making process and how they impact decisions. Our unifying framework broadens the scope of research on cognitive costs to a wider timeline of cognitive processing. We identify implications and recommendations emerging from our framework for intervening on behavior to tackle some of the most pressing issues of our day, from improving health and saving decisions to mitigating the consequences of climate change.

Keywords

Bibtex entry:

@article{schultzeTICS2025costs,
	abstract = {Recent research from economics, psychology, cognitive science, computer science, and marketing is increasingly interested in the idea that people face cognitive costs when making decisions. Reviewing and synthesizing this research, we develop a framework of cognitive costs that organizes concepts along a temporal dimension and maps out when costs occur in the decision-making process and how they impact decisions. Our unifying framework broadens the scope of research on cognitive costs to a wider timeline of cognitive processing. We identify implications and recommendations emerging from our framework for intervening on behavior to tackle some of the most pressing issues of our day, from improving health and saving decisions to mitigating the consequences of climate change.},
	author = {Schultze, C. and Aka, A. and Bartels, D.M. and Bucher, S.F. and Embrey, J.R. and Gureckis, T.M. and Haubl, G. and Ho, M.K. and Kracjbich, I. and Moore, A.K. and Oettingen, G. and Ongchoco, J.D.K. and Oprea, R. and Reinholtz, N. and Newell, B.R.},
	journal = {Trends in Cognitive Science},
	keywords = {cognitive effort; cognitive resources; opportunity cost; algorithmic cost; representations},
	title = {A timeline of cognitive costs in decision-making},
	year = {2025}}

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